Key figures and results

Key figures & results

A Playful and Connected Brand
  2012/2013 2011/2012 2010/2011
Brand Equity Share1 13.9 15 Not measured
Campaign Health Tracker - Cut Through Score2 40/50 40/50 Not measured

View more data

A Playful and Connected Brand
  Target for 2012/2013 2012/2013 2011/2012 2010/2011
Brand Equity Share1 15 13.9 15 Not measured
Campaign Health Tracker - Cut Through Score2 40/50 40/50 40/50 Not measured

1 The Brand Equity Share measures the brand perception amongst Dutch consumers in comparison with competitors and is based on five components: performance, emotion, value, distinctiveness and brand recognition (measured by research agency Millward Brown).

2 For each major campaign we measure the Cut Through Score via the Campaign Health Tracker. This measures whether a consumer recognises the campaign and associates the campaign with Vodafone (measured by research agency Millward Brown).

1 The Brand Equity Share measures the brand perception amongst Dutch consumers in comparison with competitors and is based on five components: performance, emotion, value, distinctiveness and brand recognition (measured by research agency Millward Brown).

2 For each major campaign we measure the Cut Through Score via the Campaign Health Tracker. This measures whether a consumer recognises the campaign and associates the campaign with Vodafone (measured by research agency Millward Brown).

2012 2013 en Vodafone Magazine