Key figures and results

Key figures & results

An Improved and Leading Reputation
  2012/2013 2011/2012 2010/2011
Position in RepTrack1 12th 22nd Not measured
Transparency benchmark2 8th 29th 12th

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An Improved and Leading Reputation
  Target for 2012/2013 2012/2013 2011/2012 2010/2011
Position in RepTrack1 Top 10 12th 22nd Not measured
Social Media Monitor2 Top 5 2nd 1st 29th
SocialBakers’ Socially Devoted Brands3
Response time in minutes/average response rate
Response on Facebook and Twitter within 1 hour and solution within 24 hours 34 / 98% Not measured Not measured
Transparency benchmark for sustainability reporting4 Top 10 8th 29th 12th

1 The Reputation Institute's RepTrak™ Framework compares companies on the basis of reputation. It measures the stakeholder perception of companies by measuring the relationship between a stakeholder's emotional connection and the perception of seven rational dimensions: (1) Products/services, (2) Innovation, (3) Workplace, (4) Citizenship, (5) Governance, (6) Leadership and (7) Performance.

2 The Social Media Monitor is an annual study by Social Embassy examining the use of social media by the Netherlands' top 100 advertisers on the basis of gross media spending in the Netherlands (Source: Nielsen Research). The study consists of a survey amongst the companies which looks at their organisation of social media, their ambitions and their results, as well as an assessment by Social Embassy in terms of activity, interactivity and the building of communities. Based on this information the companies are given a score between 0 and 100.

3 SocialBakers' Socially Devoted Brands measures which brands have the lowest response times and the highest response rates on Facebook. The result indicated is from January 2013.

4 The Transparency benchmark is an annual study examining the content and quality of the social reporting of Dutch companies.  It is an initiative of the Dutch Ministry of Economic Affairs.

1 The Reputation Institute's RepTrak™ Framework compares companies on the basis of reputation. It measures the stakeholder perception of companies by measuring the relationship between a stakeholder's emotional connection and the perception of seven rational dimensions: (1) Products/services, (2) Innovation, (3) Workplace, (4) Citizenship, (5) Governance, (6) Leadership and (7) Performance.

2 The Transparency benchmark is an annual study examining the content and quality of the social reporting of Dutch companies. It is an initiative of the Dutch Ministry of Economic Affairs.

2012 2013 en Vodafone Magazine